I taught English in Japan, ran farm crews in Australia, and put scuba divers in the water in the Philippines — all before I ever wrote a marketing plan. Somewhere between a letterpress shop in Tennessee and a theatre’s fundraising floor in Seattle, I picked up the one thing every campaign actually needs: a story people can feel.
For the last decade I’ve built demand-generation and go-to-market programs for B2B healthcare, software, and startups — taking one platform from zero to $200K ARR, tripling qualified pipeline across an agency’s portfolio, and steering teams and budgets past $1M. Today I lead strategy at glassCanopy and take on fractional CMO work.
What ties it together isn’t a title. It’s a habit of synthesis — pulling threads from everywhere I’ve been and executing on the one idea unique enough to get noticed. The best marketing, like the best stories, tends to come from people who’ve actually lived a few.
Two degrees from Michigan State — Advertising, and Japanese. A dozen jobs you wouldn’t expect. One throughline: make it interesting, then make it work.