// Capabilities

Who, why, why now.

Every batch starts here. We map the buyers who actually need a healthcare innovation like yours — in plain English. Then we name the moment of need and write the brief the rest of the line works from.

ICP map — titles, firmographics, triggers
Buyer-need brief by segment
Refresh cadence — monthly read & tune

Real names, sorted.

The ICP becomes actual accounts and actual humans inside them — enriched, deduped, and sorted into who's worth a touch this week vs. who waits.

Account sourcing — 800–3,000 fits per segment
Contact enrichment — titles, emails, LinkedIn
Score-5 priority cohort built each cycle
Connection paths — who on your team knows whom

What goes in the message.

The factory floor. Posts, primers, ebooks, ad creative, landing pages, MLR-aware decks — built to land on the buyer's actual problem, not on a brand-builder's mood board.

Editorial — blog, primers, ebooks, video scripts
Creative — ads, landing pages, decks
Healthcare-aware — MLR / claims handling
Reusable threads — one idea → eight assets

White-labeled LinkedIn outreach.

Five-step cadence sent under your team's profiles. Connect → context → resource → soft ask → meeting. Spaced 5–7 days. We run the operator chair; you read the replies.

5 steps · 5–7 days between
Sent from your team's profiles
Counters — requests · accepts · replies · qualified
Live tuning — bad messages get killed weekly

Be in the air, not just the inbox.

Exec ghostwriting, brand voice, virtual lunches and in-person dinners — the parts of the funnel that warm a list before the cadence ever lands.

Exec social — 8–12 posts/month per leader
Brand — positioning, voice, narrative
Events — thought-leader lunches, webinars, dinners
Coordinated with cadence — same week, same theme

Marketing → daily action board → sales.

The dashboard isn't the product, it's the bridge. Marketing produces signal; the dashboard sorts it into the five people sales should reach today.

Inputs — cadence, content, site, enrichment, events
Output — priority leads, ranked, with next action
Lives on top of HubSpot or Salesforce
Updated nightly · reviewed in your weekly stand-up

Score-5 in, noise out.

Every lead gets graded. We tune the scoring against actual closes, prune the model when it's wrong, and feed the winners back into Audience Build. The ICP gets sharper every quarter.

Score 1–5 on fit + signal
Loss-review every 2 weeks
Feeds back into ICP & audience build
Reports — what's working, what to drop

A calendar of qualified buyers.

The whole machine exists for this number. Not pipeline, not opens, not impressions. Qualified meetings between your sellers and the right buyers — measured every 30 days, on a rolling basis.

30-day rolling qualified-meeting count
Reported every Monday
Goal — 6–15 / month per active SDR-equivalent
Feeds your normal CRM pipeline from there

Map our ICP, get a build plan.

30 minutes together to map your ICP and identify the first cohort of buyers ready for your healthcare innovation. Build plan on your desk the following Monday — pricing per line, no commitment until you sign off.

30-min ICP map · live, on a call
Build plan delivered next Monday
Pilot starts day 14 · first meetings ~day 30

Book the ICP map → Visit the-agency.com

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We build pipeline for healthcare innovators.

If you're shipping a medical device, digital health platform, AI diagnostic, or any healthcare innovation, we run the ABM line so you can run the company. Strategy in, qualified meetings out — nine machines on one line, operated by a small the agency team and sent under your team's profiles.